"[189], In a positive review for The Daily Telegraph, Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn't. [210] In November 2015, Universal Studios announced that both films will be shot back-to-back. ", "Hear The Weeknd's 'Earned It' from 'Fifty Shades of Grey, "Listen To Ellie Goulding's Sexy New Song From 'Fifty Shades of Grey' Soundtrack", "Fifty Shades of Grey (Original Motion Picture Soundtrack)", "Billboard 200 Chart Moves: 'Fifty Shades' Album Whips Past Half-Million in Sales", "Universal Chairman Wants 'Fifty Shades' for Summer 2014, More 'Bourne' and 'Van Helsing' Reboot (Q&A)", "Fifty Shades of Grey IMAX Screenings Prove That Size Really Does Matter", "Exclusive new 'Fifty Shades' image: A billboard-size Christian Grey", "Hold on to your hats folks. The film was the most awarded at the 36th Golden Raspberry Awards, winning five of six nominations, including Worst Picture (tied with Fantastic Four) and both leading roles. Ana asks Christian how many girls had lived in his house while he takes her home. [67] On 7 January 2015, the second single, "Love Me like You Do" by Ellie Goulding was released. Christian invites Ana for coffee, but leaves abruptly after Ana confesses to being a romantic, saying he is not the man for her. Studios typically steer away from the adults-only rating due to the impact the classification has on a film's commercial viability, with some theater chains refusing to exhibit NC-17-rated films. [198][199], In June 2012, the film company Smash Pictures announced its intent to film a pornographic version of the Fifty Shades trilogy, entitled Fifty Shades of Grey: An XXX Adaptation. [208] However, the sequels did not see Sam Taylor-Johnson returning as director. [25] Entertainment Weekly estimated the film's budget as "$40 million-or-so". Keep that in mind while hating and keep perspective. [105] In Lebanon, the film earned an NC-21 rating. Available on My5. [52], In Macaé, Brazil, Judge Raphael Queiroz Campos ruled in January 2013 that bookstores throughout the city must either remove the series entirely from their shelves or ensure that the books are wrapped and placed out of the reach of minors. [142] Women comprised 82% of the total audiences during its opening day,[156] and 68% on Valentine's Day. ", "Morality in Media Criticizes R-rating for Fifty Shades of Grey", "Fifty Shades of Grey movie banned in Malaysia for being 'unnatural, "Fifty Shades of Grey film banned in Papua New Guinea due to sexual content", "India Bans Edited Version of 'Fifty Shades of Grey, "National Film and Video Censors Board bans movie from cinemas", "Zimbabwe's censorship board demands that erotic scenes of Fifty Shades of Grey film be edited", "Fifty Shades of Grey: In the censored Vietnam version there is no sex at all", "Petitions want 'Fifty Shades of Grey' showings canceled", "Local man starts petition to stop "Fifty Shades of Grey" from coming to Celebration! [1] It became the first instalment in the Fifty Shades novel series that follows the deepening relationship between a college graduate, Anastasia Steele, and a young business magnate, Christian Grey. [57] Bentall 5 was used as the Grey Enterprises building. [36][37] Somerhalder later admitted if he had been considered, the filming process would ultimately have conflicted with his shooting schedule for The CW's series The Vampire Diaries. More Episodes . "[22] Jesse Kornbluth of The Huffington Post said: "As a reading experience, Fifty Shades ... is a sad joke, puny of plot". The trailer featured a new version of "Crazy in Love" by Beyoncé, which was scored and arranged by her frequent collaborator Boots. [42] Emilia Clarke was also offered the role of Anastasia but turned down the part because of the nudity required. 'Fifty Shades of Grey' Plot "Fifty Shades of Grey" is the story of a 21-year-old college student, Anastasia, who begins a relationship with a 27-year-old successful, powerful businessman named Christian Grey. [127][130] Weeks before the film's release, several box office analysts suggested as much as a US$60 million domestic four-day opening[92][131][132][133][134] while Box Office Mojo reported that a US$100 million opening could be possible.[135]. [92] And by late February, Fifty Shades of Grey related material garnered over 329 million views including 113 million views for its official trailer. [68], In an alternative ending, both Ana and Christian experience flashbacks. [26], By May 9, 2013, the studio was considering Joe Wright to direct,[27] but this proved unworkable due to Wright's schedule. Even if you haven’t read the books or are planning to see the movie 50 Shades of Grey this weekend, there are plenty of grey shades out there to pique your interest! 21 year-old Anastasia "Ana" Steele is an English literature major at Washington State University’s satellite campus near Vancouver, Washington. "[175], It topped the box office outside of the US for three consecutive weekends[176] until it was overtaken by Warner Bros.' Jupiter Ascending in its fourth weekend. [76], This article is about the novel. [37], Fifty Shades of Grey has attracted criticism due to its depictions of BDSM, with some BDSM participants stating that the book confuses the practice with abuse, and presents it as a pathology to be overcome, as well as showing incorrect and possibly dangerous BDSM techniques. These include a laptop to enable her to research the BDSM lifestyle in consideration of the contract; to communicate with him, since she has never previously owned a computer; and to receive a more detailed version of the dominant/submissive contract. [80][81], On January 25, 2014, more than a year prior to release, Universal displayed posters with the phrase, "Mr. Grey will see you now", in five locations across the United States. The next day José, Kate, and Ana arrive for the photo shoot at the Heathman Hotel, where Christian is staying. Ana goes outside to get some fresh air, and José attempts to kiss her, but he is stopped by Christian's arrival. [183] In CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of "C+" on an A+ to F scale. [127][128] It is fourth overall on Fandango's list of top advance ticket sales behind The Twilight Saga: New Moon, Harry Potter and the Deathly Hallows – Part 2, and The Hunger Games. The film is based on E. L. James’ 2011 novel of the same name and stars Dakota Johnson as Anastasia Steele, a college graduate who begins a sadomasochistic relationship with young business magnate Christian Grey, played by Jamie Dornan. More Clips . [26] The Daily Telegraph noted that the book was "the definition of a page-turner", noting that the book was both "troubling and intriguing". Christian goes to the bar to find Ana, who then passes out. Christian later takes Ana out to eat, and he reveals that he lost his virginity at age 15 to one of his mother's friends, Elena Lincoln, and that his previous dominant/submissive relationships failed due to incompatibility. Charlie Hunnam was originally cast in the role of Christian Grey alongside Dakota Johnson in the role of Anastasia Steele,[60][61] but Hunnam gave up the part in October 2013,[62] with Jamie Dornan announced for the role on 23 October. [16] Warner Bros., Sony, Paramount, Universal, and Mark Wahlberg's production company submitted bids for the film rights. [63], The film was released on 13 February 2015,[2] and although popular at the box office, critical reactions were mixed to negative. 7 'Fifty Shades Of Grey' – 2015 Most Valuable Movie Blockbuster Tournament", "Box Office: 'Fifty Shades' Scores Record Valentine's Day Advance Ticket Sales", "Fifty Shades of Grey Is Already Fandango's Fastest-Selling R-Rated Movie in History", "Box Office: 'Fifty Shades of Grey' Tracking for $45M-Plus Debut", "Box Office: 'Fifty Shades Of Grey' Could Nab $45M Debut", "Forecast: 'Fifty Shades' to Dominate Valentine's Day Box Office", "Fifty Shades takes £1.3 million at box office before opening", "Top Opening Weekends by Month – February", "Weekend Report: 'Valentine's Day' Massacres Presidents' Day Record", "Weekend Report: 'Grey' Makes Green Over Valentine's Day Weekend", "Box Office: 'Fifty Shades' Drops Record 73% For $23.2M Weekend", "Box Office: Ryan Reynolds' 'Deadpool' Opens to Record $12.7M Thursday Night", "Box Office Dominatrix: 'Fifty Shades' Nabs $30.2M Friday for Record $80M-Plus Debut", "Friday Report: Moviegoers Submit to 'Fifty Shades of Grey, "In a Shift, 'Shades' Dominates Box Office", "Weekend Report: Moviegoers Flee From 'Fifty Shades, "BIGGEST SECOND WEEKEND DROPS (Wide Releases That Fell 60% or More)", "Will Smith's 'Focus' Lower In Actuals With $18.69M Opening – Box Office Update", "Weekend Report: 'Focus' Pulls Off Minor Heist at the Box Office", "Global Box Office: 'Fifty Shades' Heads for $235M-Plus World Domination", "Fifty Shades of pure UK box-office gold", "UNITED KINGDOM AND IRELAND AND MALTA ALL TIME OPENINGS", "U.K. "[4], This reworked and extended version of Master of the Universe was split into three parts. With the benefit of hindsight would I go through it again? Christian asks Ana out for coffee and asks if she is dating anyone, specifically José. This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said. "[46] In response to the negative reaction that the casting drew from fans, producer Dana Brunetti said: "There is a lot that goes into casting that isn't just looks. #WeAimToPlease", "Watch the full 'Fifty Shades of Grey' trailer: What we couldn't show on TV", "Fifty Shades of Grey: The Story Behind Beyoncé's "Crazy In Love" Update", "Interview: BOOTS Talks About Reworking Beyoncé's "Crazy In Love" and Scoring the "Fifty Shades of Grey" Trailer", "Trailer Report: 'Fifty Shades' Preview Is Most Viewed Trailer of 2014", "Universal: 'Fifty Shades' Trailer Scores Historic 100M Views In First Week", "Jamie Dornan Goes Shirtless as Christian Grey in New Fifty Shades of Grey Teaser", "New '50 Shades' Trailer Brags: We've Racked Up 250 Million Views So Far", "Final Box Office: 'Fifty Shades' Ties Up Record $94.4M Debut in U.S.", "Fifty Shades Of Grey Producer Talks Sex", "Fifty Shades of Grey Has Officially Been Rated! I've been cast in @FiftyShades of Grey as Christian's sister Mia. Later, Ana receives a package from Christian containing first edition copies of Tess of the d'Urbervilles, which stuns her. [104] In France, the film earned a 12 rating. Christian fulfils Ana's request, beating her with a belt, and Ana realises they are incompatible. In the year after the novel's publishing in 2012, injuries requiring Emergency Room visits increased by over 50% from 2010 (the year before the book was published). ", "Reading 'Fifty Shades' linked to unhealthy behaviors", "BRAZIL JUDGE ORDERS '50 SHADES OF GREY' SEALED", "Brazil judge orders '50 Shades of Grey' removed", "Brazilian bondage browsers tied down by court order", "After movie, Malaysia also bans 'Fifty Shades' books", "Universal Pictures and Focus Features win, "Fifty Shades of Grey Film Gets Oscar-Nominated Producers, Christian Grey–Casting Inspiration", "Fifty Shades Of Grey Movie Casts Dakota Johnson In a Lead Role", "Charlie Hunnam: Quitting Fifty Shades of Grey Was "Heartbreaking" - Us Weekly", "Jamie Dornan Will Play Christian Grey in 'Fifty Shades of Grey, "Movie Tie-in Edition Now Available & Soundtrack Coming Soon! Answer: With the growing popularity of the series, character names and minor plot points were changed, and the series received a new title for publication. Upset and disgusted, Ana breaks up with Christian after concluding that he is wrong for her and his practices border on deviant and excessive. A representative for the library stated that it was due to the book's sexual content and that other libraries had declined to purchase copies for their branches. —Ana". [106] In Argentina, the Advisory Commission of Cinematographic Exhibition (the rating arm of the INCAA) rated the film SAM16/R. The Fifty Shades Parody 和Cuff Me: The Fifty Shades of Grey Musical Parody. [45] Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life. And acknowledging that fact – maybe even appreciating it – shouldn't be a cause for guilt. [169][170] In just 10 days of release it became the highest-grossing 18-rated film of all time. [78] Fifty Shades of Grey was first screened at the 65th Berlin International Film Festival on February 11, 2015. [154][155] During its traditional three-day opening the film opened at No. [162][163], Outside the US and Canada, box office analysts were predicting as much as US$158 million opening. [38][39], Coinciding with the release of the book and its surprising popularity, injuries related to BDSM and sex toy use spiked dramatically. [148] It opened in the US and Canada simultaneously with Kingsman: The Secret Service on Thursday, February 12, 2015, across 2,830 theaters[149][150] and was widened to 3,646 theaters the next day making it the widest R-rated opening (surpassed by Mad Max: Fury Road),[151] and the fourth-widest R-rated release of all time. Despite the man's efforts, the president of the cinemas declined to cancel the release of the film. There's just like a tangible chemistry between us. Critical reception of the book, however, has tended towards the negative, with the quality of its prose generally seen as poor, while its portrayal of BDSM has been targeted for criticism from a variety of perspectives. [79] The film was released in 75 IMAX screens across the US on February 13, 2015. Updates and news for fans of 50 Shades of Grey Talent, availability, their desire to do it, chemistry with other actor, etc. With Dakota Johnson, Jamie Dornan, Jennifer Ehle, Eloise Mumford. [88] A second trailer was released on November 13, 2014. [65][66] Prior to the soundtrack's release, the first single, "Earned It", by The Weeknd, was released on 24 December 2014. [111], The sex scenes were censored after protests from various religious groups in the Philippines, and as a result it is in limited release in that country with an R-18 rating from the MTRCB. [188] A. O. Scott of The New York Times called the movie "terrible", but wrote that "it might nonetheless be a movie that feels good to see, whether you squirm or giggle or roll your eyes or just sit still and take your punishment. [63] The production officially ended on February 21, 2014. Of course I wouldn't. The study group also observed pervasive sexual violence within the CDC's definition, including Christian's use of alcohol to circumvent Ana's ability to consent, and that Ana exhibits classic signs of an abused woman, including constant perceived threat, stressful managing, and altered identity. Anastasia Steele: Yes. [35] Earlier, in April 2012, when E. L. James was listed as one of Time magazine's "100 Most Influential People in the World",[36] Richard Lawson of The Atlantic Wire criticised her inclusion due to the trilogy's fan fiction beginnings. Archbishop Dennis Schnurr of Cincinnati said in an early February 2015 letter, "The story line is presented as a romance; however, the underlying theme is that bondage, dominance, and sadomasochism are normal and pleasurable. "[47] The study was limited in that only women up to age 24 were studied, and no distinction was made among the reader sample between women who enjoyed the series and those that had a strong negative opinion of it, having only read it out of curiosity due to the media hype or other obligation. "[citation needed]. [144] In Japan, the film was unsuccessful opening at No. "[29] The Columbus Dispatch stated that, "Despite the clunky prose, James does cause one to turn the page. The Musical Parody-the Original Parody of Fifty Shades Of Grey, tells a sexy, hilarious story chockfull of wrestling singlets, handcuffs, and helicopters with silly names. ", "Fifty Shades is UK's best-selling book of all time", "Sir Salman Rushdie: 'Fifty Shades of Grey makes Twilight look like War and Peace, "Mommy porn? [24] Mark Bridges served as the costume designer. The series had sold over 125 million copies worldwide by June 2015 and has been translated into 52 languages, and set a record in the United Kingdom as the fastest-selling paperback of all time. Related: 'Fifty Shades of Grey' trailer It's overwhelmingly women ages 19 to 50 that call Mehr's firm, begging to spend a night or two in the … Ana and Christian once again meet to further discuss the contract, and they go over Ana's hard and soft limits. "[193] In The Sydney Morning Herald, Timothy Laurie and Jessica Kean argue that "the film provides a language for decision-making around violence more developed than most Hollywood fodder", and that "film fleshes out an otherwise legalistic concept like 'consent' into a living, breathing, and at times, uncomfortable interpersonal experience. Der englische Titel ist ein Wortspiel und bedeutet sowohl 50 Grautöne als auch 50 Nuancen von (Christian) Grey. [144], The biggest opener outside of the United States was witnessed in the UK, Ireland and Malta, where it earned £13.55 million (US$20.8 million) in its opening weekend, which is the biggest debut ever for an 18-rated film and the second-biggest for a non-sequel film (behind I Am Legend). [72], The Fifty Shades of Grey trilogy has inspired many parodies in print,[73][74] in film, online, and on stage. [15], Fifty Shades of Grey has topped best-seller lists around the world, including those of the United Kingdom and the United States. The film sold 3,000 tickets before the release and was expected to sell a total of 10,000 tickets. Anastasia Steele: Uh…yes. Ana later meets with Christian to discuss the contract and becomes overwhelmed by the potential BDSM arrangement and the potential of having a sexual relationship with Christian that is not romantic in nature. "[30] Metro News Canada wrote that "suffering through 500 pages of this heroine's inner dialogue was torturous, and not in the intended, sexy kind of way". Die Verfilmung des ersten Teils erschien 2015. [69], James said that the film's soundtrack would be released on February 10, 2015. [82], On July 9, 2014, the book's author, E. L. James, said on Twitter that the film's trailer would be released on July 24, 2014. Fifty Shades of Grey is a 2011 erotic romance novel by British author E. L. This confusion is exacerbated by Christian's lavish gifts and the fact that he brings her to meet his family. It is Universal Pictures' highest-grossing film of all time in Brazil, Denmark, Italy, Poland, Venezuela, Croatia, Czech Republic, Estonia, Paraguay, Romania, Serbia/Montenegro, Slovakia, Slovenia and Ukraine. The Blu-ray edition features an unrated cut of the film;[122] the version includes an additional three minutes of footage, the bulk of which are in the form of an alternative ending. [209] On August 20, 2015, the U.S. House of Cards director James Foley was a frontrunner to direct the sequel. [44][45], A second study in 2014 was conducted to examine the health of women who had read the series, compared with a control group that had never read any part of the novels. [73] A promotional single, "Salted Wound" by Australian recording artist Sia, was released on January 27, 2015. Or further entrapping them? [12][13] The attention that the series has garnered has also helped to spark a renewed interest in erotic literature. Darker: Fifty Shades Darker as Told by Christian, published in November 2017, is the fifth book in the series. The Fifty Shades trilogy was developed from a Twilight fan fiction series originally titled Master of the Universe and published by James episodically on fan-fiction websites under the pen name "Snowqueen's Icedragon". This is the transcript for "Fifty Shades of Grey". After song releases from Ellie Goulding, The Weeknd, and more, now the whole track list for the soundtrack, out Feb. 11, to the highly anticipated (?) [89] However, in mid-December the trailer reached 93 million views and was again the most viewed of 2014. [56], A film adaptation of the book was produced by Focus Features,[57] Michael De Luca Productions, and Trigger Street Productions,[58] with Universal Pictures and Focus Features securing the rights to the trilogy in March 2012. Ana finds Christian attractive as well as intimidating. No Go on Joe Wright and '50 Shades of Grey, "Hollywood Salaries 2016: Who Got Raises (and Who Didn't), From Movie Stars to Showrunners", "Sam Taylor-Johnson reveals Fifty Shades regret: 'EL James didn't like me, "Ian Somerhalder Talks 'Vampire Diaries' Kiss & 'Fifty Shades of Grey' Casting Rumors [AUDIO]", "Tie me up, please! Her best friend is Katherine "Kate" Kavanagh, who writes for the college newspaper. 50 Shades! [60] The Fairmont Hotel Vancouver was used as the Heathman Hotel. [7] On October 12, 2013, Universal Pictures announced that Hunnam had exited the film due to conflicts with the schedule of his FX series Sons of Anarchy. [48] Alexander Skarsgård, Jamie Dornan, Theo James, François Arnaud, Scott Eastwood, Luke Bracey, and Billy Magnussen were at the top of the list to replace Hunnam as Christian Grey. The LPF chairman, Abdul Halim Abdul Hamid, said Fifty Shades was "more pornography than a movie. Cinema. [157], Revenue from the second weekend dropped massively by 73.9% to US$22.25 million, which is the second-biggest drop for a 3,000-plus-screen release (only behind Friday the 13th's 80.4% drop) and the biggest for a 3,500-plus-screen release. [127] It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's The Hunger Games. Later she rewrote Master of the Universe as an original piece, with the principal characters renamed Christian Grey and Anastasia Steele and removed it from her website before publication. Ana replies that she is not dating anyone. [38] On September 2, 2013, James revealed that Charlie Hunnam and Dakota Johnson had been cast as Christian Grey and Anastasia Steele, respectively. Christian spanks Ana for the first time, and the experience leaves her both enticed and slightly confused. [52] Ora originally wanted to work on the soundtrack. More Episodes . In December 2012, it won both "Popular Fiction" and "Book of the Year" categories in the UK National Book Awards. [39] The short list of other actresses considered for the role of Anastasia included Alicia Vikander, Imogen Poots, Elizabeth Olsen, Shailene Woodley, and Felicity Jones. [61][62] The film was also shot at the North Shore Studios. This is speculated to be due to people unfamiliar with both the proper use of these toys and the safe practice of bondage and other "kinky" sexual fetishes in attempting to recreate what they had read. [29] In June 2013, E. L. James announced Sam Taylor-Johnson would direct the film adaptation. [99] On January 5, 2015, the MPAA did give the film an R rating, basing its decision on "strong sexual content including dialogue, some unusual behavior and graphic nudity, and language. [31], 9½ Weeks, Last Tango in Paris, and Blue Is the Warmest Colour were all cited by Taylor-Johnson as inspirations for the film. [126], Tickets went on sale in the United States from January 11, 2015. Christian jogs in the rain, while Ana sobs in her apartment. [92] According to ticket-selling site Fandango, Fifty Shades of Grey is the fastest-selling R-rated title in the site's 15-year history, surpassing Sex and the City 2. Ana hesitates … "[47], During October 2013, actress Jennifer Ehle was in talks for the role of Anastasia's mother Carla. We [Taylor-Johnson and I] kind of both suggested I do a reading with Dakota, who was her favorite, and as soon as we got in the room and I started reading with Dakota I knew that I definitely wanted to do it. It's not in our best interest. [129] The demand prompted US theater owners to add new showtimes. Behr’s 50 Shades of Grey. [35] Ian Somerhalder and Chace Crawford both expressed interest in the role of Christian. Fifty Shades of Grey book. The contract even forbids Ana from touching Christian or making eye contact with him. [2] In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO, respectively, due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation. [107], Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film's content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating. Later that night, Ana goes out drinking with her friends and ends up drunk dialing Christian, who informs her that he will be coming to pick her up because of her inebriated state. [70][71] The first single, "Earned It", by The Weeknd, was released on December 24, 2014. "[21] Maureen Dowd described the book in The New York Times as being written "like a Brontë devoid of talent," and said it was "dull and poorly written. [first lines; Ana is getting ready in her apartment that she shares with Kate who’s lying sick on the couch] Kate: Ana, take my car. Outside the United States, Fifty Shades of Grey pre-sold 4.5 million tickets in 39 markets. [43] Taylor-Johnson would give every actress who auditioned for the role of Anastasia four pages to read of a monologue from Ingmar Bergman's Persona. He said, "We've been in business for 70 years and people often times object to content, and it's not our job to censor the content of a widespread movie. [75], In February 2013, Universal chairman Adam Fogelson said the film "could be ready to release ... as early as next summer. [46] The study's lead researcher contends that the books romanticise dangerous behaviour and "perpetuate dangerous abuse standards. While considering the agreement and negotiating her own terms, and after visiting his "playroom," a room stocked with a variety of BDSM toys, furniture, and gear, she and Christian have sex. [67], The film was the last project worked on by prolific Academy Award-winning editor Anne V. Coates before her death in 2018. Fifty Shades Of Grey is crazy similar to its Twilight origin story", "Universal Shifts '50 Shades' Release Date to February 2015", '50 Shades of Grey,' a Self-Published E-Book, Is the Future of Publishing, "Discreetly Digital, Erotic Novel Sets American Women Abuzz", "Fifty Shades of Grey" Sales Hit 100 Million, "Publishing world is turned on by 'Fifty Shades of Grey, "Fifty Shades of Grey Release Date Pushed Back to February 13, 2015—Just in Time for Valentine's Day! [55], In February 2015, the Malaysian Home Ministry banned the Fifty Shades of Grey books shortly after banning its film adaptation after permitting them for three years in local bookstores, citing morality-related reasons. [173][174] The Hollywood Reporter cited out possible reasons for the film's failure, attributing it to the "delayed release of the new Japanese-language editions of the books, poor timing for the film release and an R-15, re-edit blurring out parts of the sex scenes. The Writers' Coffee Shop had a restricted marketing budget and relied largely on book blogs for early publicity, but sales of the novel were boosted by word-of-mouth recommendation. [201] In November 2012, Universal, which had secured the Fifty Shades film rights, filed a lawsuit against Smash Pictures, stating that the film violated its copyright in that it was not filmed as a parody adaptation but "copies without reservation from the unique expressive elements of the Fifty Shades trilogy, progressing through the events of Fifty Shades of Grey and into the second book, Fifty Shades Darker".
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